Iconic Trophy and Tournament Year Featured in Innovative Design Language at Launch Event in Los Angeles
Los Angeles, USA – In a historic moment, the FIFA World Cup 26™ Official Brand was revealed, showcasing the renowned FIFA World Cup Trophy™ and the hosting year. This timeless approach creates a customizable design that represents the uniqueness of each host while establishing a distinctive brand identity for years to come. The launch event in Los Angeles witnessed the gathering of football legends, special guests, and representatives from Canada, Mexico, and the USA, setting the stage for the first-ever 48-team FIFA World Cup™.
The FIFA World Cup 26™ Official Brand was presented at the Griffith Observatory, where FIFA President Gianni Infantino and two-time FIFA World Cup winner Ronaldo unveiled the emblem. The event also marked the introduction of the empowering campaign called WE ARE 26, capturing stories from people, places, and communities that will contribute to the grand event in 2026.
“WE ARE 26 is a rallying cry, signifying unity among three countries and an entire continent to host the biggest, best, and most inclusive FIFA World Cup ever,” said FIFA President Gianni Infantino. The event celebrated the anticipation for the upcoming tournament and announced the launch of 16 individual Host City brands, each showcasing the vibrant culture and experiences that fans can expect in 2026.
As part of the launch, a Q&A session with FIFA Legends, including Carli Lloyd and Jorge Campos, was conducted, followed by a captivating drone show over the Hollywood Hills. The entire event was broadcasted worldwide on FIFAWorldCup.com, engaging fans globally and building excitement leading up to kick-off.
FIFA Vice-President and Concacaf President Victor Montagliani expressed his enthusiasm for the FIFA World Cup 2026, stating, “This innovative brand and the inclusive ‘WE ARE 26’ campaign mark significant milestones in bringing the tournament closer and uniting football fans across the Concacaf region and beyond.”
To stay updated on the individual Host City Brands, visit FIFAWorldCup.com. Fans are encouraged to use the hashtags #FIFAWorldCup and #WeAre26 to share their joy and excitement for the greatest show on Earth, set to culminate on Sunday, July 19, 2026. The road to the 2026 FIFA World Cup begins with the CONMEBOL qualifiers in September 2023, featuring South American teams, including current champions Argentina.