Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023™. The partnership will extend to the FIFA World Cup 2026™ and FIFAe Finals and will mark the first collaboration between FIFA and personal care brands across women’s, men’s, and FIFA esports. The initiative will involve funding, human resources, and support for tailored development programs aimed at advancing women’s football worldwide. Unilever will also provide a total of 80,000 gift packs containing personal care products for fans at various FIFA events. The partnership aims to engage a growing audience of women’s football fans, promote gender equality in sports, and support future generations of female athletes.