SAN FRANCISCO, Minor League Cricket (MiLC) is proud to announce that Laxmi, a leading South Asian food brand in America, has become an official partner for the 2023 Minor League Cricket Championship. This sponsorship builds on Laxmi’s successful support of the Silicon Valley Strikers during the previous season and expands to the entire league this year.
The MiLC championship, scheduled to take place from August to September, will feature 26 teams competing in almost 150 games held nationwide across 20 cities, with 500 players showcasing their talent. The event is the most extensive T20 championship in American cricket and serves as a pathway for players to progress to Major League Cricket and the United States National Team.
Laxmi’s partnership will offer significant support to the sport’s growth in the US by promoting cricket among the South Asian community. The brand has been serving the South Asian population across America for over 50 years, providing authentic cooking ingredients and becoming the most loved South Asian brand in the country.
“We are excited to extend our relationship with Minor League Cricket after supporting the Silicon Valley Strikers in the previous season,” said Neil Soni (President – House of Spices) and Amrapali Soni (COO – House of Spices). “Cricket has always been a way for us to connect with our customers, who are passionate about the sport, and we are thrilled to expand our support to the entire league and players.”
Zubin Surkari, Tournament Director, Minor League Cricket, expressed his delight over Laxmi’s partnership and said, “We are pleased to have Laxmi as our official partner for the 2023 season. This collaboration will further accelerate the growth of cricket in more than 20 cities across the country and provide a platform for emerging talent to showcase their skills.”
The Sunoco Minor League Cricket Championship features marquee professional players alongside U21 and U19 players to promote the development of emerging talent. It will follow the inaugural Major League Cricket (MLC) season, set to take place from July 13-30, with many players participating in both leagues.
About Minor League Cricket Minor League Cricket (MiLC) is a national Twenty20 cricket competition for city-based teams launched in 2021. It is the most extensive competition in American cricket and serves as a pathway for players to progress to Major League Cricket and the United States National Team.
About House of Spices and Laxmi House of Spices (India) Inc. started as a standalone store in New York City in 1972, meeting the basic food needs of South Asian immigrants. Laxmi, the flagship brand of House of Spices (India) Inc., has since become the symbol of authentic quality, with over 200 employees across 12 distribution centers throughout North America and India.